An inside look at CFW from a photographer’s perspective.

As we now look back at Colombo Fashion Week season 17, one cannot help but admire the organizing team’s continued ambitious efforts in elevating the fashion scene within Colombo & Sri Lanka. As always, the CFW team raised the bar once again, and continue to push forward expanding on what Colombo Fashion Week as an event has to offer & the benefits it would bring to the Fashion Industry.

That said, from my position as a Fashion Photographer offering photography services to the Fashion Designers & Fashion brands within the market, the fact I helped cover the previous Colombo Swim Week as an official photographer, & the fact I had been closely following up on CFW S17, I believe there is further room for improvement.

Mind you, my personal comments here will be mostly directed towards photography & videography given my profession & experience.

Let us start with the center stage of the fashion event; the ramp.

I have come to understand that the technical lighting team assigned to set up the ramp lighting for all CFW events is in favor of the ‘edgy’ (colorful special effects with spotlights) over the more traditional simplistic clean uniform light setup.

As much as this approach helps entertain the seated audience, it is proven to fail / downgrade the overall quality of videography & photography material captured during the show. I, for one, believe that high quality material for magazines / blogs / media outlets is far more valuable than a temporary wow factor aimed at pleasing the seated audience. In fact, I’d rather see such an edgy lighting setup done at a musical concert rather than at a fashion show.

Allow me to further elaborate. You see, a fashion show is all about displaying the Fashion Designers’ garments / accessories. Consistent even bright white lighting across the ramp illuminates the product perfectly no matter the position of the model, showcasing even the smallest of details, and offers almost zero margin of error. On the other hand, flashy colored lighting affects the hues of the garments, it creates uneven light across the ramp, while overhead light tends to cast deep dark shadows on the models & products, and margins of errors are high (as one misstep from the model’s side could cast him/her in dark corners away from the reach of the programmed lights).

Furthermore, illuminated floor panels help create a pleasant environment versus the traditional white floor which has a tendency to display muddy / dirty grayish zones due to light reflecting unevenly over the surface.

Lighting aside, I personally feel that the official photography & videography teams assigned to cover Colombo Fashion Week’s behind the scenes & ramp are more of an after thought rather than a well thought step along planning.

Rotations, shifts & well thought incentives are missing & much needed to keep the official photographers in optimum health, focus & high motivation. As it currently stands, photographers are presented assignments, some spend more than 15 hours a day over the course of 4 - 5 days on location capturing, covering & creating content. Often staying awake overnight to deliver content for the next morning’s publications.

Rotations and shifts help keep the photographers stress free, fresh and allow them to partake in the event rather than miss out on socializing, rest & nourishment. They also allow all participating photographers equal opportunities at attending / covering the different functions on offer.

Some would suggest that such a glamorous event should provide adequate exposure & opportunities to the participating photographers, yet others would argue that working for exposure is not an incentive that applies or appeals to many. In fact, everyone participating at a such an event (be it a model, hair stylist, makeup artist, administrative crew, or photographer) deserves to be compensated fairly for their effort unless they’re volunteering in exchange for experience.

Finally, the inclusion of a photographers' representative on the CFW organizing panel could add enormous value when it comes to ironing out details including but not limited to storage of equipment on location, lighting setup, seating arrangements, choreography, planning of crew shifts, activities & delivery schedule. Many small details which could add many benefits to production value.

All in all, I as a Fashion Photographer, would love to see many further improvements made over the current technical and administrative approach run by the Colombo Fashion Week organizing body, and as always wishing everyone participating in future CFW & CSW events all the success.

 

Swim Week Colombo

Lumineux Productions were called upon during the recent Swim Week Colombo event; a Fashion show focused on showcasing the talents of Sri Lanka's swimwear designers.

It was a grand event which successfully delivered on all promises made. Spearheaded by Swim Week & Fashion Week's top figure, Ajai Vir singh aims to make Sri Lanka one of the world's biggest swimwear destinations.

Have a look at some behind-the-scenes images captured during the preparations & some images from the runway show.

 

Professional Portraits for your Social Media accounts

People are often perceived by their social image. In fact, most people you meet already presume your character, status and professionalism just by looking at you.

In social media, it goes even further; your virtual social media profile photo acts as the gateway to your profile, hence people perceive your character & traits by viewing it.

It goes without saying how important it is to set up your profile images to reflect the traits you'd want people to see in you, especially if you use social media for networking, promoting and marketing your brand / self.

In fact, the popular saying goes as "dress for the job you want, not for the job you have". So why should your virtual social media differ?

Approach us at Lumineux Productions, and allow us to capture for you the perfect social media profile photo; be it Facebook, LinkedIn, Twitter, Instagram or even for a magazine article ... we're here for your requirements.

Do you really get what you pay for?

We often hear the phrase "You get what you pay for", suggesting that you should spend a lot if you are looking for quality. We at Lumineux Productions don't believe in this saying.

Everybody deserves to get quality services regardless of how much of a budget they have.

We also understand that some startup businesses can't afford a high budget for their photography needs, and we are willing to go the extra mile to support them on their way to success.

Our partnership program is all about that, empowering our partners & growing together.

Approach us at info@lumineuxproductions.com for further info & enquiries.

Quality photography for your Social Media Platforms

Are you a business owner? Do you run social media platforms for your brand? Do you know that your brand's image is often judged by the quality of photos on your website & social media platforms? Unsatisfied with the overall quality?

We, at Lumineux Productions, help your brand stand out from the crowd with high quality photography of your products, space and services.

Feel free to approach us for a free consultation. We will provide you an unbiased assessment on the overall & individual quality of your posts & images, and will work with you on taking it all up a notch or two.

Not convinced? Ask one of our partners for a testimonial!

One on One Photography Workshops in Sri Lanka

For photography enthusiasts who prefer to learn in private classroom environments, we at Lumineux Productions offer you a tailored One on One photography workshop.

We will start by looking at your current skill level, agree on a target to be achieved, and go through a set of classes focusing on the knowledge & skills you require to achieve said target.

Be it for Portraiture, Fashion, Landscapes, Night or even Wildlife photography, we cater to everyone.

The classes will be a mixture of theoretical and practical sessions, all while taking into account your own photography equipment.

Don't have the equipment yet? We can assist you and provide consultation while you shop for your first kit (we can even be there with you at the store while you complete the purchase). This will guarantee you a hassle-free start to your journey as well as lots of savings on your hard earned cash.

Kindly note that all our workshops are currently presented in English language only, however, we will be looking at including Sinhala as an option some time down the road.

As always, feel free to drop us a message at info@lumineuxproductions.com for further info & to find out about our convenient rates.

Photography Workshops in Sri Lanka coming your way

As part of our promise to Sri Lanka and its courteous citizens, we at Lumineux Productions will be conducting a series of Photography Workshops aimed at beginners and intermediate hobbyists in order to up the production levels and photography standards in the country.

This commitment is part of a bigger initiative, one seeing Sri Lanka fulfill its photography & media related requirements internally rather than rely on International talent.

Keep an eye on our blog, as we announce our first workshop.

We are adding to our list of partners in Sri Lanka

We, at Lumineux Productions, are continuously on the lookout for new potential partners on the long journey ahead.

Partnering with us will bring your business great benefits, some of which listed below.

  • Add to your already impressive existing portfolio of services.
  • Grow your customer base through us.
  • Elevate your products’ presentation.
  • We help you focus on the finer details.
  • Allows us to act as your trusted consultant, one who cares about your image and budget.

A partnership agreement with Lumineux Productions will guarantee a strong bond, aimed at delivering the services & media that your business needs at the right price, while avoiding the trap of overspending on inessential material. 

Drop us a message for further info.

Our Business Model

Behind every business is an idea, a concept, or a passion; something that ignites the desire for success & breaks the wall of doubt.

At Lumineux Productions, it was all about passion. We believe in the art of Photography, and the art of Design. We understand that even though the tools for both arts are readily and easily available to the average consumer, they require sophisticated, experienced & artistic vision.

Cameras are now available in your own hands, almost at all times. With a few presses on a mobile phone, an image is captured, while DSLRs are available in the market at affordable prices. Hundreds of thousands of images are uploaded onto the internet every minute. Yet, sadly, most of this content is eventually labelled as e-junk, with only a precious few making the cut as worthy to be kept and cherished.

On the other side, Adobe's powerful Photoshop along with Illustrator are used every day by professionals, hobbyists and amateurs to create digital media. Be it for a social family event, a school homework, a personal small business, an e-card sent to a relative, a flyer or a brochure, digital media is created and shared at extremely high rates. 

We, at Lumineux Productions, understand the need for photography & digital media, be it for commercial or private consumer use, and our promise is to deliver content that meets your satisfaction.

In order to cater to both commercial and consumer, we realised a business model focusing on execution towards commercial, and workshops / seminars towards consumer; a model which will allow us time and resources to deliver to a demanding commercial market while also providing the tools, training & educational material to empower consumers to create their own content & meet their demand.